A billboard for TreeTop Adventures in Canton, MA went up on I-93 South, Exit 6 in Braintree featuring two photographs I made.

Closeup of the billboard on I-93N Exit 6 in Braintree, MA

View of the billboard while driving on I-93N Exit 6 in Braintree, MA

Outfront Media who owns the billboard space had three sample layouts of the design they had put together initially using stock imagery.

Initial design layout #1 - © Copyright Outfront Media

Initial design layout #2 - © Copyright Outfront Media

Initial design layout #3 - © Copyright Outfront Media

The final design is what finally came about below, after a few iterations with the graphic designer from Outfront Media, and it used two of the images I had photographed for TreeTop Adventures.

Final design of billboard - © Copyright Outfront Media

Original full image of an adult on a zip line that's on the left of the billboard

Original full image of kids on a challenge bridge that's on the right of the billboard